A product for Nigerian users begins with their circumstances. What they are trying to do, how they discover something new, and what gives them confidence in a business are design inputs.
Start close to the user.
Describe the person and the task before describing the platform. A clear account of who the product serves makes it easier to decide what belongs in the first version.
Let brand and product agree.
The promise a business makes should match the experience it delivers. Brand strategy and product design are connected decisions: one sets an expectation, the other has to meet it.
Give local knowledge a useful form.
HURDLE, developed through Trojan Labs, brings streetwear, fashion, and lifestyle together for Nigerian youth. Its focus is specific, and that specificity gives the product a direction.
Build the ability to keep building.
Products are one part of the picture. Education and mentorship create routes for more people to participate in making them. Trojan’s youth education work sits alongside its software and venture work for that reason.